News Jul 2, 2026

A counterfeit merch crackdown, facial recognition at K-pop concerts, and 3 other things we learned from HYBE’s 2025 sustainability report

The 121-page document sets out a number of disclosures, from anti-counterfeiting measures to the company's use of generative AI and expansion into physical retail. Source

Originally published by Music Business Worldwide
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A counterfeit merch crackdown, facial recognition at K-pop concerts, and 3 other things we learned from HYBE’s 2025 sustainability report