AFEM Members Voices Series Features Owen Kiernan on Cutting Through Digital Noise
The next instalment of our Members Voices series is live. Owen Kiernan, Head of Digital at Cr2 Records, on how artists and labels can cut through the noise of more than 120,000 tracks added to DSPs ev
The AFEM Members Voices series highlights Owen Kiernan, Head of Digital at Cr2 Records. Kiernan addresses the challenge artists and labels face in gaining visibility amidst the high volume of music uploaded daily to digital service providers (DSPs). Originally reported by AFEM.
Kiernan's contribution focuses on strategies for artists and labels to effectively 'cut through the noise.' This discussion is particularly relevant given the statistic that over 120,000 tracks are added to DSPs each day, emphasizing the need for effective digital A&R and promotion. Originally reported by AFEM.