Industry Aug 12, 2026
AI, Artists, and the Future of Music Consumption
Hook founder and CEO Gaurav Sharma explains why fan-made creations and remixes on social media are becoming the music industry’s next major consumption category… Source
Originally published by
Music Business Worldwide
Gaurav Sharma, CEO of Hook, posits that the central issue in the music industry is not AI versus artists, but rather the potential for innovation and rightsholder collaboration. He highlights the growing importance of fan-created content and remixes on social media as a significant emerging category for music consumption.
Originally reported by Music Business Worldwide.
Originally reported by Music Business Worldwide.