Industry Aug 13, 2026
AI versus artists: The coexistence debate
Hook founder and CEO Gaurav Sharma explains why fan-made creations and remixes on social media are becoming the music industry’s next major consumption category… Source
Originally published by
Music Business Worldwide
Gaurav Sharma, CEO of Hook, posits that the central issue in the music industry is not AI versus human artists, but rather the integration of innovation with creator participation. Sharma highlights the growing significance of fan-created content and social media remixes as a major area of music consumption. Originally reported by Music Business Worldwide.