Industry Apr 22, 2026

Apple Music's Competitive Strategy on Billboard On The Record

Music streaming is a crowded market where platforms offer most of the same content, so how does Apple Music differentiate itself? Oliver Schusser, vp of Apple Music and international content, Apple, j

Originally published by Billboard
Share

Apple Music differentiates itself in the crowded music streaming market, which largely offers similar content. Oliver Schusser, vp of Apple Music and international content at Apple, discussed the service's evolution from its origins with Beats Music on Billboard On The Record. Originally reported by Billboard.