Industry Apr 10, 2026

Artist Strategies for the UGC Landscape

Matt Whitmire (VP of Business Development, FUGA) distills five key lessons of his Platforms & Performance series, outlining how artists and teams can protect rights, build visibility, and grow sustain

Originally published by AFEM
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Matt Whitmire, VP of Business Development at FUGA, shared five essential strategies for artists navigating the user-generated content (UGC) landscape. These lessons, derived from the Platforms & Performance series, offer guidance on how artists and their teams can effectively protect their rights, enhance their visibility, and achieve sustainable growth on platforms heavily influenced by user content. Originally reported by AFEM.