Industry Sep 18, 2026

As Some Labels Strike Deals With Suno, Artist Reps Sound Off: ‘It’s the Wild, Wild West’

In short

With Suno unveiling its new v6 music models in partnership with WMG and others, managers and lawyers offer their takes on the rapidly evolving AI music landscape.

Originally published by Billboard
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As Some Labels Strike Deals With Suno, Artist Reps Sound Off: ‘It’s the Wild, Wild West’

AI music model developer Suno has unveiled its v6, with partnerships including Warner Music Group. This development is drawing varied reactions from artist managers and lawyers, who describe the current AI music landscape as unpredictable. Representatives are sharing their perspectives on the implications of these advancements.

This evolving environment raises significant questions for those in the music industry. The involvement of major labels in deals with AI music platforms highlights the rapid integration of this technology into the music business. Originally reported by Billboard.