Industry Aug 9, 2026

ASOBISYSTEM Establishes First US Headquarters in California

In short

ASOBISYSTEM calls the launch its biggest spending yet in North America, and a permanent base for J-pop acts it has been sending on tour across the US.

Originally published by Music Business Worldwide
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ASOBISYSTEM Establishes First US Headquarters in California

J-pop management company ASOBISYSTEM has opened its inaugural United States headquarters in California. This move signifies the company's most substantial investment to date in the North American market.

The new base will serve as a permanent facility for J-pop artists frequently touring in the US. Originally reported by Music Business Worldwide.