Industry Aug 9, 2026
ASOBISYSTEM Establishes First US Headquarters in California to Expand J-Pop's Reach
In short
ASOBISYSTEM calls the launch its biggest spending yet in North America, and a permanent base for J-pop acts it has been sending on tour across the US.
Originally published by
Music Business Worldwide
J-pop agency ASOBISYSTEM has opened its first United States headquarters in California, marking its most significant investment in North America to date.
This new base will serve as a permanent hub for J-pop artists previously sent on tour across the US. Originally reported by Music Business Worldwide.