Industry Aug 9, 2026

ASOBISYSTEM Establishes First US Headquarters

In short

ASOBISYSTEM calls the launch its biggest spending yet in North America, and a permanent base for J-pop acts it has been sending on tour across the US.

Originally published by Music Business Worldwide
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ASOBISYSTEM Establishes First US Headquarters
J-pop company ASOBISYSTEM has launched its first United States headquarters in California. This move represents the company's most significant investment to date in North America.

The new base will serve as a permanent location for J-pop artists that ASOBISYSTEM has been organizing tours for across the US. Originally reported by Music Business Worldwide.