Industry May 24, 2026

Authenticity and Live Music Preferences

The majority have also said that "unexpected" and "unscripted" moments in live music are what create lasting memories

Originally published by NME
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Authenticity and Live Music Preferences

A significant majority of music fans, 90 percent, prioritize "authenticity" as the most crucial element for connecting with artists. This finding highlights a key driver in fan engagement within the music industry. Originally reported by NME.