Industry May 7, 2026

Az Cohen, Believe Launch AZTEC Joint Venture, French Company’s First U.S. Label

Cohen, a veteran of 300 Entertainment, will lead Believe's first frontline foray into the United States, part of a broader U.S. strategy.

Originally published by Billboard
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Az Cohen, Believe Launch AZTEC Joint Venture, French Company’s First U.S. Label

Az Cohen, formerly of 300 Entertainment, has partnered with Believe to establish the AZTEC joint venture. This initiative marks Believe's initial venture into the United States music market, aligning with the company's wider strategic objectives in the region. Originally reported by Billboard.