Industry Jul 24, 2026

Broadway's Answer to Coachella Launches This Summer

With Tony-winning headliners, campfire singalongs, an original Rent cast reunion and a destination venue, The Festival will bring Broadway crowds way north of Times Square this summer.

Originally published by Billboard
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Broadway's Answer to Coachella Launches This Summer

The Festival is launching this summer, described as a Coachella-like event for Broadway. It will feature Tony-winning headliners, original cast reunions, and activities such as campfire singalongs. The event aims to draw Broadway audiences to a venue located north of Times Square. Originally reported by Billboard.