Industry Oct 21, 2026

Building a Global Fanbase Beyond Viral Success

In short

Translating 15-second internet attention into a sustainable, global fanbase without the traditional major label radio machinery requires intentional cultural infrastructure.

Originally published by Billboard
Share

Creating a sustainable global fanbase from short-lived internet trends presents challenges outside of traditional music industry structures. This panel at Billboard Latin Music Week 2026 featured insights into developing cultural infrastructure to support artists. Originally reported by Billboard.