Industry Apr 8, 2026

Coachella’s Rise to Become America’s Premier Festival and Its Impact on Live Music

Coachella has become the biggest festival in America — and it rewrote the live music playbook in the process. Katie Bain, Billboard‘s senior music correspondent and director of Billboard Dance, joins

Originally published by Billboard
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Coachella has evolved into the largest music festival in the United States, significantly reshaping the landscape of live music events. The festival originated as a small desert show, founded by local promoter Goldenvoice. Originally reported by Billboard.