Industry May 25, 2026

Cr2 Records Exec Offers Advice on Cutting Through Digital Noise

The next instalment of our Members Voices series is live. Owen Kiernan, Head of Digital at Cr2 Records, on how artists and labels can cut through the noise of more than 120,000 tracks added to DSPs ev

Originally published by AFEM
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Cr2 Records Exec Offers Advice on Cutting Through Digital Noise
Owen Kiernan, Head of Digital at Cr2 Records, provides insights on how artists and labels can navigate the challenges of releasing music in today's digital landscape. He addresses the significant volume of tracks being uploaded daily to digital service providers.

In the latest installment of AFEM's Members Voices series, Kiernan shares strategies for making music visible and impactful amidst the high volume of daily releases, helping creators cut through the digital noise. Originally reported by AFEM.