Industry Jun 21, 2026

Cutting Through Digital Noise

The next instalment of our Members Voices series is live. Owen Kiernan, Head of Digital at Cr2 Records, on how artists and labels can cut through the noise of more than 120,000 tracks added to DSPs ev

Originally published by AFEM
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Cutting Through Digital Noise

Owen Kiernan, Head of Digital at Cr2 Records, addresses the challenge artists and labels face in gaining visibility. With over 120,000 tracks uploaded daily to digital service providers, cutting through the immense volume of music is a significant hurdle. Originally reported by AFEM.

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