Industry Jun 12, 2026
Cutting Through the Noise – Owen Kiernan
The next instalment of our Members Voices series is live. Owen Kiernan, Head of Digital at Cr2 Records, on how artists and labels can cut through the noise of more than 120,000 tracks added to DSPs ev
Originally published by
AFEM
Owen Kiernan, Head of Digital at Cr2 Records, has shared insights on how artists and labels can differentiate themselves amidst the daily influx of over 120,000 tracks uploaded to digital service providers. This advice is part of AFEM's Members Voices series, focusing on strategies to stand out in a crowded digital music market.
The discussion addresses the challenges of discoverability for new music in an increasingly saturated environment. Originally reported by AFEM.
The discussion addresses the challenges of discoverability for new music in an increasingly saturated environment. Originally reported by AFEM.