Industry Sep 5, 2026
DEAG founder and Ufenau plan European entertainment group
In short
Ufenau intends to back the initiative as investor and majority shareholder, and says it is already reviewing initial investment opportunities.
Originally published by
Music Business Worldwide
Peter Schwenkow, the founder of DEAG, is collaborating with the Swiss private equity firm Ufenau to establish a new European live and family entertainment group. This new venture is expected to have up to €100 million in equity to invest. Ufenau will act as the investor and majority shareholder in this initiative and is reportedly already evaluating potential initial investment opportunities.
The formation of this group signals a strategic move to consolidate and expand entertainment offerings across Europe. Originally reported by Music Business Worldwide.