Industry Sep 5, 2026

DEAG founder and Ufenau to form European entertainment group

In short

Ufenau intends to back the initiative as investor and majority shareholder, and says it is already reviewing initial investment opportunities.

Originally published by Music Business Worldwide
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DEAG founder and Ufenau to form European entertainment group

Peter Schwenkow, founder of DEAG, is partnering with the Swiss private equity firm Ufenau to establish a new European live and family entertainment group. The venture has up to €100 million in equity to invest. Ufenau will be the majority shareholder and investor, and is currently evaluating potential investment targets. Originally reported by Music Business Worldwide.