Industry Sep 6, 2026

DEAG founder Peter Schwenkow and Swiss private equity firm Ufenau plan European live and family entertainment group, with up to €100m of equity to deploy

In short

Ufenau intends to back the initiative as investor and majority shareholder, and says it is already reviewing initial investment opportunities.

Originally published by Music Business Worldwide
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DEAG founder Peter Schwenkow and Swiss private equity firm Ufenau plan European live and family entertainment group, with up to €100m of equity to deploy
DEAG founder Peter Schwenkow, in partnership with Swiss private equity firm Ufenau, is establishing a new European live and family entertainment group. Ufenau is set to be the majority shareholder and investor, and the initiative has up to €100 million in equity to be deployed. The firm is reportedly already evaluating potential initial investments.

Originally reported by Music Business Worldwide.