Industry Sep 5, 2026

DEAG founder Peter Schwenkow and Ufenau plan European live and family entertainment group

In short

Ufenau intends to back the initiative as investor and majority shareholder, and says it is already reviewing initial investment opportunities.

Originally published by Music Business Worldwide
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DEAG founder Peter Schwenkow and Ufenau plan European live and family entertainment group

Peter Schwenkow, the founder of DEAG, is collaborating with the Swiss private equity firm Ufenau to establish a new European live and family entertainment group. Ufenau will serve as the investor and majority shareholder in this initiative, which has up to €100 million in equity to deploy. The firm is reportedly already evaluating potential investment opportunities for the new venture. Originally reported by Music Business Worldwide.