Industry Sep 5, 2026
DEAG founder Peter Schwenkow and Ufenau to form European live entertainment group
In short
Ufenau intends to back the initiative as investor and majority shareholder, and says it is already reviewing initial investment opportunities.
Originally published by
Music Business Worldwide
Peter Schwenkow, the founder of DEAG, is partnering with the Swiss private equity firm Ufenau to establish a new European live and family entertainment group. Ufenau will serve as the investor and majority shareholder, committing up to €100 million in equity. The firm has indicated that it is actively evaluating initial investment prospects for the new venture. Originally reported by Music Business Worldwide.