Industry Apr 6, 2026
Diageo and Pepsi withdrew sponsorship of the Wireless Fest after Ye was announced as headliner.
Diageo also withdrew from sponsoring the London festival this year.
Originally published by
Billboard
Both Diageo and Pepsi have pulled their sponsorships from this year's Wireless Festival. The withdrawal of these sponsors followed the announcement of Ye as a headliner for the event. Originally reported by Billboard.