Industry May 19, 2026
Drake ‘Iceman’ Stunt Costs Millions
The designer revealed that the projectors alone to pull off the spectacle cost $15 million, and the lenses cost millions more
Originally published by
NME
The projection of Drake as ‘Iceman’ onto Toronto’s CN Tower, a stunt dubbed ‘Iceman’, utilized projectors costing $15 million. Additional millions were spent on the lenses required for the spectacle.
Originally reported by NME.
Originally reported by NME.