Industry Apr 21, 2026

Drake's Album Drop Date Hidden in Ice Sculpture

Drake has hidden his new album’s drop date in a massive Toronto ice sculpture. Can thermodynamics tell us more?

Originally published by Pitchfork
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Drake's Album Drop Date Hidden in Ice Sculpture

A unique album release strategy involves Drake concealing his new album's drop date within a large ice sculpture in Toronto. The question of how long the sculpture will last, and thus when the date will be revealed, has prompted speculation, with a quantum physicist reportedly offering insights into the thermodynamic properties involved. Originally reported by Pitchfork.