Industry Jul 9, 2026
Early 'Summerween' Merchandise Available from Major Retailers
In short
As Halloween fans celebrate earlier than ever, retailers are rolling out spooky decor, collectibles and apparel months before October arrives.
Originally published by
Billboard
Retailers are offering Halloween-themed merchandise, including Squishmallows and limited-edition Disney collectibles, well in advance of the October holiday. This trend caters to consumers who begin celebrating 'Summerween' earlier in the year. Originally reported by Billboard.