Industry Jul 4, 2026
Eminem loses ‘Swim Shady’ trademark case
The rapper had argued the Australian beach brand could be confused with his Slim Shady alter ego
Originally published by
NME
Eminem has lost a trademark dispute over the name ‘Swim Shady.’ The rapper contended that the Australian beach brand’s name could be confused with his alter ego, Slim Shady. Originally reported by NME.