Industry Jun 10, 2026
Exploring the power of Taylor Swift's fandom in the music business
Taylor Swift is among the most powerful artists of her generation — and her fans, the Swifties, are among the most powerful fandoms. On this week’s episode of Billboard On the Record, host Kristin Rob
Originally published by
Billboard
Taylor Swift stands as a dominant force in her generation of musicians, with her dedicated fanbase, the Swifties, recognized as one of the most influential. This week's Billboard On the Record episode delves into the dynamics and business implications of intense fan devotion. Originally reported by Billboard.