Industry Sep 26, 2026

Fender CEO on S-style Guitar Design

In short

Edward 'Bud' Cole says Fender wants to "help" other brands move away from the Stratocaster design to create something "unique to the naked eye" – but who defines unique?

Originally published by MusicRadar
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Fender CEO on S-style Guitar Design

Fender CEO Edward 'Bud' Cole expressed regret over past cease-and-desist actions regarding Stratocaster-style guitars. He stated that Fender aims to encourage other brands to develop unique designs rather than imitations. Originally reported by MusicRadar.