Industry Jun 26, 2026
Film 'The Odyssey' to Skip Influencer Screenings for Direct Critic Release
Recent blockbusters have shown films to influencers first to generate word of mouth
Originally published by
NME
The upcoming film 'The Odyssey' will bypass the trend of social media influencer screenings, opting instead for a direct release to film critics. This decision marks a departure from strategies employed by recent blockbuster films that utilized influencers to build pre-release buzz.
The film's approach prioritizes critical assessment over early social media amplification. Originally reported by NME.