Industry Nov 1, 2026
Goldman Sachs Advises Music Industry to Prioritize Direct Fan Engagement
In short
The following MBW op/ed comes from Mag Rodriguez, Founder/CEO, of superfan-focused platform EVEN.
Originally published by
Music Business Worldwide
Goldman Sachs is urging the music industry to adopt a fan-first approach, emphasizing direct engagement with consumers. This recommendation comes from an op-ed by Mag Rodriguez, the Founder and CEO of EVEN, a platform focused on superfan experiences.