Industry Jul 30, 2026
Grammys CEO Explains Rationale Behind New 'Asian Pop' Category
He says intention was to “shine a dedicated spotlight” on important artists
Originally published by
MusicRadar
The CEO of the Grammys has stated that the new 'Asian Pop' category was established to acknowledge the significant growth and diversity of pop music originating from Asia. This initiative aims to provide a dedicated platform for prominent artists in the region. Originally reported by MusicRadar.