Industry May 31, 2026
Grupo Frontera establishes BorderTown Records
Texas-formed regional Mexican band's viral 2022 norteño cover of Morat’s No Se Va propelled the group to mainstream prominence. Source
Originally published by
Music Business Worldwide
The regional Mexican band Grupo Frontera has launched its own independent label, BorderTown Records. This new venture is a partnership with The Orchard.
The group achieved mainstream recognition following their popular 2022 norteño cover of the song "No Se Va." Originally reported by Music Business Worldwide.
The group achieved mainstream recognition following their popular 2022 norteño cover of the song "No Se Va." Originally reported by Music Business Worldwide.