Industry May 31, 2026
Grupo Frontera launches BorderTown Records with The Orchard
Texas-formed regional Mexican band's viral 2022 norteño cover of Morat’s No Se Va propelled the group to mainstream prominence. Source
Originally published by
Music Business Worldwide
The Texas-based band Grupo Frontera has established its own independent label, BorderTown Records. This new venture is a partnership with The Orchard.
Grupo Frontera gained significant recognition following their viral 2022 norteño rendition of Morat's song 'No Se Va.' Originally reported by Music Business Worldwide.
Grupo Frontera gained significant recognition following their viral 2022 norteño rendition of Morat's song 'No Se Va.' Originally reported by Music Business Worldwide.