News Apr 29, 2026

How Music Fans Are Cashing In on Kalshi Predictions w/ Luana Lopes Lara | Billboard On The Record

Prediction markets have become mainstream and are changing the way fans engage with music and pop culture. Kalshi COO and co-founder Luana Lopes Lara joins Billboard On The Record to discuss how the platform is expanding into new categories and giving music superfans the ability to put money behind

Originally published by Billboard
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