Industry Sep 16, 2026

How TV, Social Media & Music Streaming Revived Catalog Music | On the Record

In short

Rob Jonas, CEO of Luminate, joins On the Record to break down nostalgia and catalog music listening, and why older songs are dominating more than ever in the streaming era.

Originally published by Billboard
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Rob Jonas, CEO of Luminate, discussed the resurgence of catalog music on the 'On the Record' program. He explained how factors such as the "Stranger Things effect," television and film synchronization, and social media amplification are contributing to the increased popularity of older songs in the streaming era. The discussion focused on the data illustrating the dominance of catalog music. Originally reported by Billboard.