Industry Jul 5, 2026

HYBE's 2025 Sustainability Report Details Anti-Counterfeiting and AI Use

The 121-page document sets out a number of disclosures, from anti-counterfeiting measures to the company's use of generative AI and expansion into physical retail. Source

Originally published by Music Business Worldwide
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HYBE's 2025 Sustainability Report Details Anti-Counterfeiting and AI Use

HYBE's newly published 2025 sustainability report, a 121-page document, outlines various initiatives including measures against counterfeit merchandise and the company's application of generative AI. The report also touches upon HYBE's expansion into physical retail operations. Originally reported by Music Business Worldwide.