Industry Jul 4, 2026

HYBE's 2025 Sustainability Report Highlights Counterfeit Crackdown and AI Use

The 121-page document sets out a number of disclosures, from anti-counterfeiting measures to the company's use of generative AI and expansion into physical retail. Source

Originally published by Music Business Worldwide
Share
HYBE's 2025 Sustainability Report Highlights Counterfeit Crackdown and AI Use

HYBE's comprehensive 121-page sustainability report details various initiatives, including measures against counterfeit merchandise and the company's utilization of generative AI. The report also addresses HYBE's expansion into physical retail operations. Originally reported by Music Business Worldwide.