Industry Jul 4, 2026
HYBE's Sustainability Report Highlights Counterfeit Crackdown and AI Use
The 121-page document sets out a number of disclosures, from anti-counterfeiting measures to the company's use of generative AI and expansion into physical retail. Source
Originally published by
Music Business Worldwide
HYBE's recently released 121-page sustainability report details various company initiatives, including measures to combat counterfeit merchandise and the company's utilization of generative AI. The report also addresses HYBE's expansion into physical retail.
Additional disclosures within the report cover topics such as facial recognition technology being implemented at K-pop concerts. Originally reported by Music Business Worldwide.