Industry Jul 5, 2026

HYBE's Sustainability Report Highlights Counterfeit Crackdown and AI Use

The 121-page document sets out a number of disclosures, from anti-counterfeiting measures to the company's use of generative AI and expansion into physical retail. Source

Originally published by Music Business Worldwide
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HYBE's Sustainability Report Highlights Counterfeit Crackdown and AI Use

HYBE's 2025 sustainability report details the company's initiatives, including measures to combat counterfeit merchandise and its utilization of generative AI. The report also addresses HYBE's expansion into physical retail operations. The 121-page document covers various disclosures related to the company's sustainability efforts. Originally reported by Music Business Worldwide.