Industry Aug 8, 2026
India's Music Economy: Song-Driven to Personality-Led, Focus on Global Opportunities
In short
Times Music CEO Mandar Thakur talks catalog acquisitions, India’s subscription challenge, and why he believes Indian music’s biggest opportunity lies abroad...
Originally published by
Music Business Worldwide
Times Music CEO Mandar Thakur describes India's music economy as fundamentally song-driven, with a clear shift towards a personality-led, show business model. Thakur also highlighted opportunities for Indian music abroad, alongside discussions on catalog acquisitions and the challenges within India's subscription market.
Originally reported by Music Business Worldwide.
Originally reported by Music Business Worldwide.