Industry Aug 9, 2026
India's Music Economy: Song-Driven to Personality-Led, with Global Export Potential
In short
Times Music CEO Mandar Thakur talks catalog acquisitions, India’s subscription challenge, and why he believes Indian music’s biggest opportunity lies abroad...
Originally published by
Music Business Worldwide
Times Music CEO Mandar Thakur describes India's economy as fundamentally song-driven, with a notable shift towards a personality-led, show business model. Thakur also commented on catalog acquisitions and the challenges of subscription services in India.
He believes the most significant growth opportunities for Indian music lie in international markets. Originally reported by Music Business Worldwide.
He believes the most significant growth opportunities for Indian music lie in international markets. Originally reported by Music Business Worldwide.