News Jun 10, 2026

India, Vietnam… and the question the music business keeps avoiding

Bill Werde, Director of the Bandier Music Business Program at Syracuse University, argues that the freemium model championed by YouTube and Spotify may now be holding back growth in the world’s most populous music markets — and that it’s time for the industry to ask whether ‘free’ is still serving i

Originally published by Music Business Worldwide
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India, Vietnam… and the question the music business keeps avoiding