Industry Aug 9, 2026

J-pop agency ASOBISYSTEM establishes first US headquarters in California

In short

ASOBISYSTEM calls the launch its biggest spending yet in North America, and a permanent base for J-pop acts it has been sending on tour across the US.

Originally published by Music Business Worldwide
Share
J-pop agency ASOBISYSTEM establishes first US headquarters in California
ASOBISYSTEM, a prominent J-pop organization, has inaugurated its inaugural United States headquarters located in California. This strategic move marks the company's most significant investment to date in the North American market.

The new California base will serve as a permanent hub for J-pop artists that ASOBISYSTEM has been organizing tours for across the US. Originally reported by Music Business Worldwide.