Industry Apr 29, 2026
Kalshi's Music Prediction Markets Surge to Six Figures
On Billboard On the Record, Kalshi COO and co-founder Luana Lopes Lara talks about the growth of Kalshi's music markets, which have traded over $400 million in 2026 already.
Originally published by
Billboard
Kalshi COO and co-founder Luana Lopes Lara discussed the increasing popularity of music-focused prediction markets on "Billboard On the Record." These markets have seen significant activity, with over $400 million traded in 2026 alone. Originally reported by Billboard.