Industry Mar 18, 2026

Mark Cuban Discusses Challenges and Opportunities in the Music Industry

Mark Cuban joined Billboard On The Record for the first-ever live taping of the podcast at SXSW to share his take on the music industry — and why breaking through as an artist has never been harder. S

Originally published by Billboard
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Investor Mark Cuban shared his views on the music industry during the first live taping of the Billboard On The Record podcast at SXSW. He described the industry as "the worst industry ever" and highlighted the increasing difficulty for artists to achieve success. Cuban elaborated on the industry's evolution from his perspective as an investor. Originally reported by Billboard.