Industry Jul 30, 2026
Merchandise Expert Creates Viral Drops for Top Artists
In short
At Bravado, senior director of brand management Rachel Zucco helps turn viral moments and out-of-the-box ideas into must-have merch.
Originally published by
Billboard
Rachel Zucco, senior director of brand management at Bravado, specializes in translating viral moments and innovative concepts into popular merchandise. She has notably worked on successful merchandise drops for artists such as Morgan Wallen and Post Malone. Originally reported by Billboard.