Music-merch survey: ‘Younger fans want more than a t-shirt’

Midia Research has been quizzing 1,000 US music-merch buyers about their habits, with some encouraging findings for artists and their teams – but also some warnings. “Younger fans want more than a t-shirt,” is one of the lessons, with Midia noting that 16-24 year-olds are “over-indexing for listing

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