Industry Jun 23, 2026
Navigating the Digital Noise in Music
The next instalment of our Members Voices series is live. Owen Kiernan, Head of Digital at Cr2 Records, on how artists and labels can cut through the noise of more than 120,000 tracks added to DSPs ev
Originally published by
AFEM
Owen Kiernan, Head of Digital at Cr2 Records, shares insights on how artists and record labels can effectively gain attention amidst the vast amount of music uploaded daily to digital service providers. He addresses the challenge of standing out in a crowded market.
The discussion, part of AFEM's Members Voices series, offers strategies for cutting through the digital noise and ensuring music reaches its intended audience in an increasingly saturated landscape.